Digital Printing

Images for print are stored digitally making modifications possible and easy. This is a major advantage of digital printing because it allows for greater control of the desired result closer to the final production stage than with any other technique. Laser and inkjet printers used in the process also offer a very wide range of colour options and turn around time is quick.

We recommend this technique for attention-grabbing banner advertising, campaign trails, event posters and signage, exhibitions, conferences, trade shows, markets, sporting events, outdoor sales drives communications apparatus.

Finer details do tend to get lost in the process though. The process works in the same way any desktop item is publish; with the ‘print’ command applied to the digital image, the laser printer applies coloured toner (ink) onto a selected end material such as paper, photo paper, canvas, glass, metal and even marble, among others. As soon as we are happy with our print, we transfer it onto a specific transfer folio. By this stage, the target product will already have gone through a chemical treatment process, preparing its base for logo application. We then position the transfer folio onto the target product allowing the inky image to settle on its new base. We end the process by applying a sealing agent to the product, ensuring the permanent quality of the logo.

Ink and laser jet printers don’t print the neutral tone white, and for this reason, we suggest that you think about the effects of using alternative colours conceptualisation and design stages. Results for metal products are excellent and colourful, high quality effects are possible using digital printing techniques